Continual learning has played a prominent role in Precision Avenue, Inc’s history. We encourage our people to adopt student mentalities that will enable them to overcome any obstacle. So, sharing favorite books on business and success is a common topic of conversation in our office. Here are a few favorites for applicable, impactful business insight:
• “Contagious: Why Things Catch On,” by Jonah Berger: Products that catch the public’s attention are sure to succeed. Today, there is more competition than ever for audience attention. So, Berger’s book on why certain things catch on is a must-read for any marketer or business owner.
• “Creating Magic,” by Lee Cockerell: Around the Precision Avenue, Inc. office, we are fond of books that provide practical advice. Cockerell offers a lot of pragmatic insight in his book. This read is a how-to for entrepreneurs and leaders.
• “The Power of Habit,” by Charles Duhigg: Habits are important for individual and team success. Humans make so many choices each day without a lot of conscious thought. In this book, Duhigg explores why habits are so vital and how to foster positive ones.
• “The Pixar Touch: The Making of a Company,” by David A. Price: Pixar is an incredible business. This book follows Ed Catmull’s story for driving the animation company to success. It is a great read for anyone who places a premium on excellence.
These books are great reads for leaders and all ambitious people.